Aug
9th

Bodog to Take by Storm

Bodog Casino has always held great equity in the online casino market and recently, Haydock Entertainment, has managed to land this big fish by acquiring the license to operate Bodog Casinos within the Asian market.
Haydock Entertainment is no stranger to the Asian casino landscape, having operated there for several years already. Seeing that the Bodog brand was up for license in that region of the world was all the information that the Haydock management needed to strike the deal.

Those looking out for Bodog Casinos in Asia will have to keep their eyes open for “Bodog 88”. The number “8” in the East is considered to be lucky and the double digit is sure to help new customers out with a winning start.

The main difference between online casinos in Asia and the West is the fact that random number generators are not trusted in the East. Bodog88 therefore utilizes live dealer games to ensure that a trust is built between online casino customers and the Bodog88 brand.

Bodog88 will concentrate its marketing strategy mainly in the Chinese market among young, urban professional males. This sector of the economy has grown substantially over the past few years and this is where the management at Bodog believe they will be able to entrench themselves in the market the quickest. Advertising for online casinos, however, is not always that easy and Bodog88 will have to rely on its strong brand presence to do most of its work.

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