Aug
16th

Harrah’s Online Casino Advertising to US Citizens

Despite the fact that Las Vegas operators were once opposed to online gambling, Harrah’s Entertainment, one of the largest gambling operators in the United States, now owns their own online casino and poker room that caters to players outside of the United States. This huge million dollar company has also begun to advertise their online gaming sites on TV and in United States newspapers. Harrah’s have also begun promoting their online poker room on the very popular ESPN sports channel with their 2010 world series of poker action. It can be expected that they will continue with aggressive promotions of online gambling within the US media as it appears as though online gambling should be legalized sometime in 2011.

Harrah’s Entertainment group is also marketing their brand of “Caesars” to US players even though online gambling is still not legal in the US in the hopes of being ready for the huge rush of online players if and when online gaming becomes legal.

The first Las Vegas operator owner to venture into online gaming, Harrah’s Entertainment is already up and running in overseas countries where gambling online is legal. Harrah’s are already offering free play sites to US citizens in the hope that by signing up to their free play sites they will be able to solicit them when the laws change and make it legal to gamble online in America.

Harrah’s Entertainment is currently in talks with an Ohio developer to establish casinos in both Cincinnati and Cleveland. In terms of an agreement announced a few days ago, Harrah’s will enter the market with a minority investment in the duo of Ohio casino projects with Rock Gaming still being the major owner of the establishing casinos.

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