May
7th

Paddy Power teams with Unica for On-Demand Web Analytics

A leader in marketing software solutions, Unica Corporation has announced that one of the UK’s largest gaming companies, Paddy Power, has chosen Unica’s Netinsight On Demand, a next-generation web analytics solution, in order to perfect its online customer experience and provide advanced player-level web analytics.

Paddy Power covers a huge selection of online offerings including financial spread betting, lotteries, sports betting and online poker.

In an effort to measure site performance and adapt the site to improve the needs of its customers, Paddy Power will roll out Unica’s web analytics solution across its entire web property.

Stephen Lovell, Online Product Manager for Paddy Power stated that they do their utmost to establish the greatest experience for their customers and it is very important that their website performs to the highest standards. He added that after a thorough selection process they look forward to working with Unica to help them to make their customers’ experience fun, simple and quick to use.

Christ Manton-Jones, VP & Managing Director of International Operations at Unica stated that online gaming is a powerful sector of the internet economy and Paddy Power is one of the industry’s most modern and advanced brands. He added that Unica continued to move into the online gaming industry with global companies such as Full Tilt Poker, PKR and 888.com using their OnDemand and Enterprise products.

Unica’s groundbreaking set of enterprise marketing management and on-demand marketing solutions have made it the recognized leader in marketing software solutions with over 1,500 customers around the world depending on them for their marketing management solutions.

Unica has offices around the globe with headquarters in Waltham, Massachussets.

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