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The U.K. government has confirmed that the bid to buy the state-owned bookmaker, the Tote, has been won by the U.K.’s fourth largest retail bookmaker, Betfred, after increasing its bid with an offer worth £265 million. The auction commenced on November, 2010 and is expected to be completed within the next 30 to 60 days.

The amount accepted by the government from Betfred for the Tote is much less than the £400 million that it was first offered by a consortium of racetrack owners in 2007. Various governments have attempted to privatize the tote during the past 14 years.

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For those people who are feeling a bit flat after all the excitement of the festive season there is lots of fun still awaiting you, thanks to an offer by three of the top UK gaming companies, namely William Hill Casino, Ladbrokes Casino and BetFred Casino.

Players can sit back and relax while downloading a world of entertainment.

Punters will receive a much better online betting experience since the revamp of Betfred’s website which is now offering greater coverage of the most popular sports betting markets from all over the world.

New players to the improved BetFred will now be able to access glossaries and up-to-date stats which include race cards, form guides, league tables and official rankings in order to assist in placing their online sports bet. BetFred is also offering a new Live Chat feature which assists players by putting them in direct touch with the Betfred customer service team.

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BetFred has announced that it is to become the main sponsor of the World Snooker Championship for a period of four years. The championship was previously sponsored by online gaming operator 888.com who withdrew from the sponsorship in August 2008 because of the difficult economic climate.

The World Snooker Championship will be televised live from Saturday April 18th and ends two weeks later on Monday May 4th at the Crucible Theatre in Sheffield.

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