Shortly after the International Casino Exhibition (ICE) conference which was held in London in late January, rumors starting circulating which seemed to point to a new era in online gaming in the United States.
The ICE convention brought some of the major players in the online and live gaming industries together such as Bodog, Playtech, the Ongame Network and the Kahnawake Gaming Commission. 
A new white label partnership deal has been signed between two gaming companies in the gambling industry.
Last week, Neo Games, leaders of internet soft gaming solutions, announced that it had signed an agreement with global gaming operator, Party Gaming, in terms of which it will provide them with a fully managed soft gaming operation.
The world’s leading listed online gaming company, Party Gaming, has signed on former reality TV star and cricketer, Phil Tufnell, as their first celebrity ambassador in an attempt to boost their online casino site, Party Casino.
Tufnell, who appeared in “I’m A Celebrity…Get Me Out of Here” was chosen by Party Gaming because of his wide appeal to female and online casino players as well as for his former cricket success and high profile.
